After sharing that last note on failure, something shifted for me.
If I’m going to talk about the art of failing, I can’t just do it in hindsight.
I have to do it in real time.
So for the first time, I’m sharing the agency account publicly.
Link to our agency Instagram page
Not as a finished case study.
Not as a success story.
But as it is, starting from zero, in the middle of building.
It feels uncomfortable to share something this early.
But that discomfort is exactly the point.
If failure is part of the process, then this is me choosing not to hide from it.
Through these emails, I’ll share the real outcomes.
The revenue.
The growth of the account.
I’m putting myself on the line here, on purpose.
No highlight reels.
No vague lessons after the fact.
Just real numbers, real timelines, and real progress once a week, straight value through everyone subscribed to my emails.
How We’re Building It
Growing followers is one thing and at this point, that’s a system we’ve proven
500k followers in 6 months using this exact framework:
BYPR. Blueprint
Now we’re leveraging those same principles to do it all over again.
Yet building a funnel, targeting the right people, and turning attention into a high-ticket offer?
That’s another challenge.
Content selection suddenly matters more than volume.
Positioning matters more than reach.
Who you don’t speak to becomes just as important as who you do.
We’ll be sharing those learnings as well inside our private course channel, as they happen.
No vague promises.
Just systems, decisions, and results shared as they happen.
BYPR.
